Erik Deckers is the president of Pro Blog Service in Indianapolis, a content marketing and social media agency that serves clients throughout the United States. He is the co-author of Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, and No Bullshit Social Media. His latest book, The Owned Media Doctrine was released in August last year. Erik has been blogging since 1997, and has been a published writer for more than 26 years. He is also a newspaper humor columnist, and is syndicated in several newspapers around Indiana.